PENGARUH PROGRAM CASHBACK, BONUS PACK DAN POTONGAN HARGA DIAPERS TERHADAP MINAT BELI DI E-COMMERCE SHOPEE (Studi kasus melalui aplikasi e-comerce shopee di toko susu Arfan

The Efect of Cashback Programs,Bonus Packs and Diapers Price Discounts On Purchasing Interest At E-comerce Shopee
(Case study via the Shopee e-commerce application at the Arfan milk shop)

Mia Herliani 1)
Syahrul Alim 2)
Abstract
In Indonesia, the use of e-commerce is increasing along with the expansion of the internet network. This increase makes the marketplace market share continue to grow and makes competition even more competitive. In order to increase sales and attract consumers, e-commerce carries out large-scale promotions every month. Usually this promotion falls on beautiful dates, one of which is the promotion 11.11, 12.12 and other beautiful dates. Of course, this promotion not only provides benefits for e-commerce itself, consumers can also shop economically by getting cheap prices. And of course sellers because they can increase product sales. This research is quantitative and uses SPSS analysis tools. This research aims to socialize the influence of e-commerce promotions on interest in buying diapers. There were 100 respondents in this study, namely consumers of the Arfan milk shop. From the data processing that has been carried out, it is known that cashback, bonus packs and price discounts partially have a positive and significant effect on Arfan milk shop consumers' buying interest. The contribution of the dependent variable Cashback, Bonus Pack and Price Discounts influences Purchase Interest by 68.4% while the remainder is influenced by other variables not included in this research model.

Keywords: Cashback Programs, Bonus Packs, Price Discounts, Purchasing Interest

PENGARUH PROGRAM CASHBACK, BONUS PACK DAN POTONGAN HARGA DIAPERS TERHADAP MINAT
BELI DI E-COMMERCE SHOPEE
(Studi kasus melalui aplikasi e-comerce shopee di toko susu Arfan)

Mia Herliani 1)
Syahrul Alim 2)
ABSTRAK
Di Indonesia penggunaan e-comerce semakin meningkat seiring dengan meluasnya jaringan internet. Peningkatan ini membuat pangsa pasar marketplace terus berkembang dan membuat persaingan semakin kompetitif. Guna meningkatkan penjualan dan menarik konsumen, e-commerce melakukan promosi besar-besaran setiap bulannya. Biasanya promosi ini jatuh pada tanggal-tanggal indah, salah satunya adalah promosi 11.11, 12.12 dan tanggal-tanggal indah lainnya. Tentunya promosi ini tidak hanya memberikan keuntungan bagi e-commerce itu sendiri, konsumen juga dapat berbelanja hemat dengan mendapatkan harga yang murah. Dan tentunya penjual karena dapat meningkatkan penjualan produk. Penelitian ini bersifat kuantitatif dan menggunakan alat analisis SPSS. Penelitian ini bertujuan untuk mensosialisasikan pengaruh promosi e-commerce terhadap minat membeli popok. Responden dalam penelitian ini berjumlah 100 orang yaitu konsumen toko susu Arfan. Dari pengolahan data yang telah dilakukan diketahui bahwa cashback, bonus pack dan potongan harga secara parsial berpengaruh positif dan signifikan terhadap minat Beli konsumen toko susu Arfan. Sumbangan pengaruh variabel dependen Cashback, Bonus Pack dan Potongan Harga berpengaruh terhadap Minat Beli sebesar 68,4% sedangkan sisanya dipengaruhi oleh variabel lain yang tidak dimasukkan dalam model penelitian ini.

Kata kunci: Cashback, Bonus Pack, Potongan Harga, Minat Beli